As a gelling agent, xanthan provides superior thickening and gel formation capabilities. Even at low concentrations, it efficiently increases viscosity, offering excellent control over product texture and consistency. This attribute makes it invaluable in a wide range of applications, including food and beverages, personal care products, pharmaceuticals, and industrial formulations.

One of the notable advantages of xanthan is its shear-thinning behavior, which allows for easy pourability and spreadability. This ensures smooth application and effortless flow, enhancing user experience and ease of handling. Additionally, xanthan’s pseudoplastic nature enables products to regain their viscosity after shear forces are applied, ensuring stability and maintaining desired product performance.